Dear Coach/Entrepreneur:

Are you confused and overwhelmed by all the steps required to start getting paying clients and marketing your services - or to get refocused after the downturn?

Wishing you could quickly define your niche and your target market, start coaching them and earning great money now?

Then you're in the right place...and I'm so glad we've connected.

My name is Marcia Bench, and I've been where you are! It is confusing learning coaching skills AND marketing at the same time...and it is even more complex now with social media and other techniques changing weekly!

I talk every day to new students enrolling in our coach training programs - as well as other business owners facing declining client numbers, people changing business focus, or others seeking to add online strategies to traditional marketing.

And the same questions come up: how do I market? what will get me out there coaching - for good money - faster? What niche is best for me? And how do I attract my first 10 clients?

What if there were a predictable roadmap for your niche definition and marketing that would let you FAST TRACK your business and fill it in weeks or months instead of years?

Now there is.

After being a successful entrepreneur for more than 20 years, I'm now ready to share my secrets - from years of running my own businesses and coaching others AND the newest strategies using social media - to help save you time, money, and frustration.

I started out as a frustrated lawyer, opening a part-time speaking business in my spare bedroom...and grew it eventually to $400,000 in revenue, with clients in 35 countries, working from the convenience of my home office! But it all starts with the right foundation...and that's what I am offering to give you in this course.

Without the kind of guidance I'm going to give you in this 8-week series, I see people spending weeks or months floundering, taking one class after another, reading books, trying to figure it all out...and meanwhile they aren't making money or coaching yet!

And if the recent economic downturn has affected you, you need new strategies to restart your business! This course will also be just what you need to create a strong financial future.

In this exciting program, I will help you clarify:

1. Your Purpose and Core Story: Who are you as a coach or entrepreneur?

If you dive into marketing without knowing who you are as a coach and who your audience is, you will waste both time and money. So we start with your purpose in life, what drew you to coaching, and how to think like an entrepreneur. We provide you with 4 key questions to clarify your purpose, help you set realistic 6-month goals, and a clear plan to attract your first 10 clients.

Entrepreneurship is a path, a journey - not a destination. And it must honor who you are (and who you have been up to now) for it to really flow. Once you use our Core Story Timeline to hone in on exactly why you feel so passionate about what you do – and how to use this to connect to your purpose and to your ideal clients – then marketing, program creation and sales become EFFORTLESS.  (It’s almost like magic!)

You'll also learn:

• What YOUR life purpose is
• Why your purpose MUST be at the core of your business for you to prosper in the present and future economy
• How the themes in your life are directly tied to your biggest opportunity for business success – and how to identify them
• The magical 4-part equation that reveals WHAT you are meant to do, and WITH WHOM you are to do it
• How overlooking your life purpose and Core Story could jeopardize your business's future - given changing values worldwide
• And more

2. Your Tribe and Brand Personality: Who your ideal customers are, and what they are craving

You are uniquely qualified to serve a specific audience. But how do you know who they are, and whether there are enough of them to make a viable business? What are their needs? We will help you clarify these issues and more in this module, as well as match your brand archetype to your clients'.

Tired of trying to figure out your “niche”?  In today’s changing global economy and consciousness, it’s no longer about niching!  Instead, we help you focus on finding the people who are a perfect fit for you, connecting with them (and connecting them with each other) so that you become the hub of a community.  In our "high tech" era, when so many people feel anonymous and taken for granted, there is nothing more powerful than feeling that sense of belonging.

It's about drawing on the models of our ancient cultures and bringing the same concepts into our ultra-modern 21st century business environment…after all, you know there is a resurgence in connecting with these traditions, right? We will introduce you to the 12 ancient, time-tested archetypes that influence not only how you uniquely brand yourself – but what your customers are seeking (and will respond to) as well!  By understanding these archetypes and the true personality of your brand, you will begin to attract EXACTLY the right people to you, and they will “know” they are home.

You'll also learn:

• How to figure out who your ideal customers are, once and for all!
• How to get your customers connected to each other – so they never want to leave you!
• How to decide whether your market is too big, too small, or just right
• The #1 mistake people make in communicating their message – and how to avoid it in YOUR business
• What IS an archetype – and which ones best describe you
• How to clarify your customers’ top 5 needs – and design your business to meet
• them
• The ingredients of your brand personality
• The dangers of not connecting to your clients' archetype - and how it could stop your sales dead in their tracks
• How to tap into the oneness that already exists between you and your clients - and make your marketing truly effortless
• And much more

3. Your Purposeful Signature System: How to position yourself as a solution provider (vs. a coach) and what your unique system is

You will be able to sell your services much more easily if you present them as a process you guide your clients through. In this class you identify the steps in your unique system, how to share this solution with your clients (to a problem they are craving an answer to) - and how to overcome common blocks to discovering your brand.

Let’s face it, if you are not crystal clear about the key benefits your clients will get as a result of working with you, you'll be hard pressed to get them to invest in your services, right?

So what is a Purposeful Signature System (PSS)?  Stated simply, it's a way to package your expertise so that people want to invest in your services. In fact, you may find that once your PSS is clear, clients can’t WAIT to invest with you! It's your Core Story packaged in such a way that your ideal clients easily grasp what you do – and how they can do it too. Even better, you can usually then take this and turn it into products and group programs – which is the secret for transitioning from a one-on-one face-to-face model to a virtual, leveraged model using the Internet and working with multiple clients at once. (Translation: you have more FREEDOM!)

You'll also learn:

• How to hone the services you already offer into a clear, step-by-step, replicable system that you can model for and teach to others
• Why it no longer works to sell your services directly – and what does
• How to overcome common blocks to discovering your brand
• Why it’s not what you sell – or even how you communicate it – that convinces the client to buy – and the secret ingredient that makes them want to buy
• And more

4. Packaging Your Coaching Services: How to bundle your services into packages your tribe LOVES and that keeps your clients coming back

By now, you'll be able to weave your Purposeful Signature System into multiple streams of coaching income...and keep your customers coming back time and time again! (And yes, you need to think this through NOW - before you have "painted yourself into a corner" offering different things to different people and feeling too scattered.) We'll explore what you should charge, how to use group coaching, what you need to track to ensure business success, and more.

I'll show you how I’ve used my proprietary Purposeful Products Planner™ to grow each of my businesses from $0 to $100,000 and beyond – in 1-2 years each - while working from home (or wherever I wanted to – even from an RV or a boat!). You won't believe how easy and effortless it can be to shift from the one-on-one business model to a LEVERAGED business model - so that what you actually do it what you LOVE and the rest is leveraged and systematized. You will enjoy MULTIPLE streams of income from what used to just generate a few individual client engagements.

If you're feeling burned out from delivering your services one-on-one, this will FREE you up to enjoy your life AND your business.  And you will leave this program with the template for your book, speech, workshop or coaching group, ready to implement!

You'll also learn:

• How to fill the gaps in your income and leap-frog your revenues to new levels
• How to create your first book, class, seminar, workshop or client group program (or all of the above!) – and have other people pay for the creation
• How to ensure that you can offer different programs, levels and price points so that people can choose exactly what fits for them (making sales easier!)
• How to avoid getting stuck in the planning stage with our “Ready, Fire, Aim” approach
• A simple 5-step products progression you can apply NOW to start selling clients into your new array of services immediately
• And more

5. Mindful Marketing Online: How to start and build your social media presence, and network online to get clients fast

You can have the best services or products in the world, but if you don’t have a marketing strategy that attracts your tribe of ideal customers to you, you will have a nice hobby, but not a business!  But you don’t need an advanced degree to understand what works to market your services – I’ll give you the key strategies to use online that are relevant NOW.

After all, you know you can start your marketing through a blog, social media and more even before you start coaching - but you need to know how to do it so you don't sabotage yourself at this key stage! Find out the differences between Facebook, Twitter, Linkedin, Digg, and more - and how to leverage them to build your community and business starting today. Discover how to use social media Events and Groups too - with a live webinar demonstrating exactly how to use them! You'll also learn:

• How to spread the word about your services quickly and easily – so you become a household name before you know it!
• Which 3 marketing strategies work best for service professionals – and how to incorporate them into your business immediately
• How to add 15,000 or more contacts per WEEK to your social media sites
• How to set up your first (or next) teleseminar
• Our Product Launch Formula™ to make your next launch seamless
• How to use article marketing to spread our message
• 3 key components to building your list quickly
• And MUCH more

6. Mindful Marketing Offline: How to establish your in-person network, optimize it with your online tools, and strategically connect with the right people to keep your prospect pipeline full

Marketing online is not the only way! Email open rates have dropped, and people crave a personal connection with you. Discover how to effectively market in person - who to network with, how to do it, and how to weave it in with your online strategy. You'll have your 30-second commercial honed and ready to use.

You'll also learn:

• How to find networking groups that will get you results - not just waste time
• How to present yourself to new networking contacts so they will want to get in touch
• What to put into your 30-second commercial
• How to use public speaking and workshops to multiply your income and enroll clients easily (including ALL the tips and traps we've learned about venues, teleseminars, marketing, back-of-room sales and more)
• How to generate referrals and get others sharing your praises for effortless client enrollment
• And more!

7. Your Web Site and Online Presence: How to launch your web site and convey your unique offering online

You know you need a web presence...but should you use a web site, a blog or both? What should you say? What features should the web site include? Should you outsource the copywriting AND the design? These and many more questions will be answered and discussed in this class. We'll also help you understand Web 2.0 copywriting strategies to help your pages come to life.

You'll also learn:

• Exactly what your web site should – and should NOT – contain
• How to know whether to use a blog or an html web site
• A step by step template for your sales letters - so they connect to the reader's heart as well as motivate them to buy
• How to use Special Reports to engage your visitors and add them authentically to your community
• How to use search engine optimization to draw traffic to your site
• And more!

8. Sacred Client Engagement: What to say to a prospect, how to sell/enroll them effortlessly and with a service-based mindset

You know you’re good at what you do – but if you are like many entrepreneurs, you don’t look forward to having to sell your services.  Most people have the misconception that they have to become something they’re not in order to sell.  (Or better yet, they’d like someone ELSE to do that for them!)

The problem is, if you are in a personal service business, YOU are usually the best person to close the sale!  I will walk you through a simple, step-by-step process to enroll clients that builds on who YOU are…and uses your best rapport-building skills so that it is effortless.  You’ll actually look FORWARD to selling!

Discover how sales (or what we call "Sacred Client Engagement") can be a natural, effortless expression of your coaching skills. Learn how to use educational marketing, inbound strategies, and the stages of selling including engagement, objections, closing and more - but with heart and ease.

You'll also learn:

• The 10 secret ingredients in a successful selling session that is also authentic
• How to have a sales conversation without compromising your integrity
• How to overcome your prospects’ concerns so that they enroll
• How to add 30% or more to your bottom line – immediately – with one simple question
• The biggest mistakes conscious entrepreneurs make in selling - and how to easily overcome them
• How to move from selling to Sacred Client Engagement - in both your words and your mindset (and wait till you see the way your results skyrocket as you feel better about the process!)
• "Stick strategies" to use once the client commits that will validate their decision and start a lifetime relationship
• And much more

How is This Course Delivered?

When you enroll in this ground-breaking program, you will receive my ENTIRE Coaching Business Liftoff system personally delivered to your doorstep, including:

• 8 content packed handouts, compiled into a convenient manual, that guide you step-by-step through the process outlined above
• 8 prework CD's that introduce you to each element of the CBL model and walk you through how to incorporate it into your own business
• 8 90-minute group coaching and teaching sessions which include mindset and energy work to prepare you internally to establish and grow your business, as well as laser coaching with other entrepreneurs just like you! (Some are actually done in webinar so that you can see how to navigate online sites such as Linkedin, Facebook and 1shoppingcart.com in real time!)
• If you choose our Mastery option below, you also get FOUR one-on-one coaching sessions with Marcia Bench, serial entrepreneur, developer of this system and course instructor

Is This Right for Me?

This program is for you if you are:

Bonuses

In addition to the juicy manual and mp3 recordings, you will also receive the following bonuses:

Bonus 1: Marcia's Million Dollar Resource List

Save yourself countless hours searching for the right vendor for your web site, e-books, audios, teleseries, recording your coaching calls and more! Marcia has prescreened these resources and shares them with you as a bonus for all students in this class.

Bonus 2: "80 Free Ways to Promote Your Business - in Any Economy" Special Report

No need to run out of ideas for promoting your services and growing your business - you'll refer back to this handy special report time and time again for new ideas!

Bonus 3: Fee-Setting Formula for Coaches

If you are like most new coaches, you are confused about what to charge, right? Don't guess, or worse - just charge what you made at your j.o.b.! Use our proven formula to set a fee that pays your overhead, your own salary, and a profit too!

Bonus 4: Business Start-up Checklist

Even if you know the various steps you need to take to get your business started, you may not know what to do when...and you end up going in circles! Use our proven Business Start-up Checklist to organize your efforts and keep yourself on track.

I'm so eager to guide you in your OWN Business Liftoff during our 8 sessions together. And if you get just one new client through what you learn, the program has paid for itself, right?

Ready to register?

I look forward to sharing this powerful system with you!

© Marcia Bench Enterprises LLC 2011 - all rights reserved