A Special Invitation for Career Coaches and Aspiring Career Coaches
| Date:
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| From The Desk Of: Marcia Bench |
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RE:Discover the
NEW Career Infopreneur’s Success
Roadmap in a LIVE Boot Camp with Marcia
Bench
Dear Friend:
Are you a career coach or other career
professional, coach, author or speaker
who…
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Wants to learn how to coach and market, but are confused about where to start?
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Has been coaching for a while but your business is stalled out, and you need a jump-start?
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Is overwhelmed with the ins and outs of web sites, shopping carts, podcasts, teleseminars and other marketing strategies?
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Has wished you could sell your expertise as info products – such as books, ebooks, audio CD’s and DVD’s – for ongoing passive income?
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Would like to hone your niche and marketing message so you can work with MORE of the right kind of clients for you?
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Knew that you needed to add resume writing, resume distribution, recruiting and other related career/job search services to your business for added income – but didn’t know who to use?
- Has longed for a real-life mentor to guide you through this often challenging start-up and business building process
… a mentor who actually IS making a multiple 6-figure income by selling coaching and information products online and offline, a former career consultant who truly understands where you’re at and what you’re trying to do?
You see..
“I used to be where you are right now.”
Seven years ago in Portland, Oregon, I had a career consulting business I had started because I wanted to be in control of my income, and lifestyle… But instead, I worked like a dog, was a slave to my clients (when I could find them) and had no time or freedom. Owning my business felt like a chore, not the joyful process I knew it could be.
The money was ok, but I struggled for every client, every speaking gig, every book review and sale. My cash flow was up and down. (Can you relate?) One month I’d have a lot of client payments or speaking engagements, the next I’d spend all my time marketing. I knew there had to be a better way!
Here I was, a very talented professional whom my clients looked to for career advice – and I could usually deliver! But I struggled with it. I was always worried about money.
I even took a J.O.B. eventually to fill the gap – but knew that I was designed to be an entrepreneur. Soon, I found coaching and got my coach training…but was still (at first) trading dollars for my time and marketing for individual clients. Something had to change…
If we fast forward to today…
“Today, my businesses bring in an average of $35,000 a MONTH with a lot more fun, more free time, and no more client headaches…”
TODAY, I have my own online money-machine that now generates me a constantly growing income averaging $35,000 a MONTH, and even occasionally as much as $70,000 a month.
That’s right…My online businesses now generate more cash in a typical month than I made in entire YEARS of my early career – even as an attorney early on!
I believe there IS a universal flow of abundance, and that each of us – that means you too – is entitled to have our share of it. Money simply allows us to contribute more positive things to the world, to help and serve more people, to live the lifestyle we desire, and to contribute to the causes that are important to us. Why wouldn’t we all want to maximize our enjoyment of and contribution to life, right?
The income from my new business model is truly a dream come true, allowing me the income to:
Live on a yacht for a full year (working on board!) and see the eastern U.S. and Canada by water
Take two-week cruises to Mexico, Aruba, Europe, the Panama Canal, Hawaii and more – earning money while I’m on vacation!
Travel to Australia, New Zealand, Canada and throughout the U.S. for pleasure and on business
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Split my time during the year between Arizona and Oregon – or wherever I choose!
Enjoy the finer things in life (like a new car, travel privileges, and more)
Take great care of myself, inside and out, with regular massages, spa visits, staff and preferred vendors
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Spend quality time with my stepchildren and grandchildren
Invest wisely for the future
Give to churches, charities, and causes I care about
Meet and interact with famous people and leaders in our field (see VIP photo gallery)
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And most importantly, make my own choices, live the way I want to! |
So why am I telling you all of this? Not to impress you, but to show you that I have done it – from humble beginnings, raised on a small farm in Oregon – and YOU CAN TOO!
In fact, ANYONE who is a coach – or wants to learn coaching and business building skills – can do this too!
“So Marcia, How Can I Do This Too?”
The really great news is…it’s not hard to do what I’ve done. Over the last 7 years, since I found coaching, I have slowly, deliberately and surely expanded my income to its current level…and I am prepared to teach you EXACTLY how I did it – (Click here to purchase the Home Study Program)
I didn’t reinvent the wheel – what worked for me in growing my multiple business enterprises to the place they are now is work with mentors and role models, attend events like the Boot Camp, and do what I was taught. That’s it! If you apply what we’ll teach you at the Boot Camp, you WILL earn at least $5,000 more each month right away.
What could you do with an additional $5,000 per month?
The shift that transformed my business – and turbo-charged my income – is a very simple one: stop marketing for individual clients for slots on the calendar, and instead package and market my expertise, in products and programs that don’t require me to be there in real time! To be successful in today’s market, you need to adopt the proven strategies of “Coaching 2.0,” the new model of coaching success. I’m going to show you how!
Yes, if you’re a coach I know you got into coaching to coach – but do you really want to coach 40 hours per week? What if you could go on great vacations, work a 3 - or 4 - day week, and be impacting thousands of people with the message that’s most important to you – and earn 6 - or 7- figures while you do it? It’s really possible with the brand new Career Infopreneur Success Roadmap™ I’ll be unveiling at the Boot Camp.
So what is a “boot camp”? I chose that title rather than “seminar” or “workshop” because it’s designed to be a “get down and dirty” (well, not TOO dirty! <G>) working session in which you are introduced to the 9 key elements of my Roadmap…and start to apply them right in the room.
I designed this experience for new career coaches and veterans alike so that you can apply the Roadmap wherever you are in your business. Maybe you’re an established coach or speaker or author, maybe you haven’t even decided for sure that information entrepreneurship is right for you. But you’ll get to “try it on” if you’re new – and start using these principles right away if you’re seasoned – and I guarantee it will make a huge difference in your business if:
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You’ve been struggling to fill your practice
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You’re getting bogged down in overwhelm balancing marketing and coaching (or getting your training),
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Not sure about new technology and how it applies to you
- Trying to figure it out for yourself – and just need a model to follow to achieve the success you want!
Who Should Purchase This Program?
If you’re a career coach, life coach, executive coach, human resources professional, career consultant, outplacement professional, speaker, expert, consultant, coach, writer, or manager who wants to learn to do career coaching and build a successful business … then attending the Career Coaching Boot Camp on June 22 is the smartest decision you’ll make in 2007.
The tactics you’ll learn at this fast-paced event will work for anyone – whether you’re an unknown trying to get your practice started … or an experienced coach ready to take your business to the new level you never could reach, instead of have, on your own.
So should YOU purchase the Career Coaching Boot Camp Kit?
Here’s how to tell.
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Are you a coach who wants to broaden your services to include career coaching – and want
to grasp the essentials of this lucrative specialty quickly?
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Do you want to know how to instantly build your reputation and “platform,” clarify and “own” your own niche, and rise to the top of our industry?
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Do you want to discover the secrets of marketing your services faster, easier, and less expensively than ever before, using the latest methods and technology?
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Do you want the “big picture strategy” for how to succeed as a career infopreneur?
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Do you crave the secrets of publicity and marketing that can create a steady stream of clients at your door?
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Are you curious how to connect your clients with recruiters, resume writers, job placement experts and other services that can expand your reach and income?
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Do you need to know the inside tips on how to use resume coaching, interview coaching, and other related services that will bring you passive revenue and clients that love you?
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Do you have books or other products to sell with your coaching, but aren’t sure how to get started?
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Do you want to learn how to set your fees at the highest the market will bear, for steady, increased sales and profits using proven, simple techniques?
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Do you want to know the secrets of using podcasting, blogs, your web site, group coaching and more …to be on the cutting edge and leave the competition in the dust?
If you answered “yes” to one or more of these questions … you’ll benefit by investing in the Career Coaching Boot Camp Home Study Kit.
You can still get the "Boot Camp in a Box" including the DVD’s, workshop manual and Marcia's latest book, Career Infopreneur's Success Roadmap - the whole Home Study Course - for just $497 $397 this week only!

Meet Your Boot Camp Leader
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Marcia Bench
If you’re like most people who dream of becoming a successful infopreneur and coach, you aren’t aiming to just have a handful of clients and a part-time practice. You want to earn 6 or 7 figures and build an enterprise around your coaching, right?
Few can rival Marcia’s success and knowledge in the career coaching industry – she’s a best-selling author, Master Certified Career Coach, world renowned keynote speaker, visionary, marketing mentor, the “career coach’s coach” and an infopreneurial mentor to thousands. She has made over 500 presentations on career coaching topics worldwide, and trained coaches in 31 countries. Her 21 years as a veteran in the industry have developed a perspective perhaps now shared by anyone else in the world. And you get to be with Marcia up close and personal at this dynamic event!
Few people realize that Marcia started from scratch, with no money and facing chronic illness for over 4 years during her early business years. Armed only with a dream and working with her first mentor, Marcia doggedly pursued her goal. And now she is the proud owner of 7 coaching businesses and counts it a blessing to be able to mentor people every day to help others do what they love for a living.
Marcia gives you the formula and inspiration to accomplish all she has and more. You’ll get an insider look at the nuts and bolts of launching a successful career as a coach and infopreneur. You’ll profit from every challenge, triumph, and lesson Marcia has learned. |
“You’ll leave the Boot Camp with my clear, proven 9-Step plan that will help you coach more powerfully, make more money online with your current (or new) business and get out of the trap of coach, market, coach, market – you’ll even earn money while you’re on vacation!"
Here’s a small sample of the powerful ideas, useful information, and cutting-edge innovations you’ll discover.
1. “How to know what coaching skills and services you need to know and use now”
Even if you’ve been coaching for a while, you know that some of your coaching skills play a bigger role in your success than others, right? In the Career Coaching Boot Camp, you’ll find out the hidden secrets to:
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What Career Coaching 2.0 is – and how to apply it in your business
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Which of the 70 ICF coaching competencies you REALLY need to know and use every day – including demonstrations and small group practice
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How to use group coaching and other creative \strategies to multiply and leverage your coaching skills
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How to augment your coaching with related services – and who to use
2. “How to hone your coaching niche so you build immediate rapport with prospective clients”
In this kit, we’ll reveal a proven 3-step formula for choosing a niche that sells. You’ll find out:
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What your core message is and how to determine it
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What your clients are really looking for – and how to give it to them
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Who can benefit most from your message and also pay you well for your services
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What issues to emphasize in your coaching marketing
"Although I have been in the job placement and recruiting field for many years, I don't think I had really organized (in my mind) what the various steps were to being able to perform the duties of a career coach. Your curriculum organized my resources and laid out the skill sets for me, AND gave me the forms and up-to-date resources that I needed to get started."
~ Timi Gleason, Executive Coach,
San Diego
,
CA
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3. “How to set your fees using a proven formula, and then package your coaching so you make more money and convert more prospects to clients.”
There’s no need to “guess” about what to charge – or to sell coaching by itself! In this kit, you’ll discover:
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Why many coaches struggle financially – and why you don’t have to
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A formula to set fees that pay your overhead, your net, and yield you a profit
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How to build vacations and marketing time into your fee structure
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How to build coaching packages that sell
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How to create passive revenue streams through the 4 most common packaging strategies
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How making one shift in your coaching packages can help you close up to 50% more clients
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How to smooth out your cash flow
4. “What marketing strategies to use when – both online and offline – including how to create your first info product FAST!”
You know that to have a viable business, you have to market your services, right? But which of the hundreds of marketing strategies should you start with first? In this kit, you’ll find out:
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The cheapest, low-tech, easy-to-use strategy that can yield you ongoing leads and cash flow
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What your web site does and doesn’t need to have on it – and how to start small
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How to get your first article, book, CD and info product started – quickly!
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How collateral services can provide leads for your coaching – and who to use to provide them
"Your approach to coaching and training is challenging, focused and productive -- very, very energizing. I've discovered something I've never had before: a life direction that is purposeful, energizing and absolutely right."
--Janine Moon, M.A., PCCC,
Columbus
,
OH
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5. “How to attract the right type of clients and the income you want – and keep it! – while improving your life/work balance”
Yes, you can really create your coaching practice the way you want it to be – but you have to choose! We’ll teach and help you learn:
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What clients are ideal for you – and the principles you need to know to attract them
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How to make your marketing irresistible
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Wealth-building principles that will help your revenues grow
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4 key strategies for balancing your personal and work life – for good!
Even if you act on only a handful of these ideas, you’ll still be miles ahead of where you are now… and you’ll be light-years ahead of over 90% of all other career coaches, authors, speakers, consultants, career counselors and others competing for your clients’ business.
You can still get the DVD’s and workshop manual for the event (the whole Home Study Course) for $497 $397 this week only! Click here to obtain materials only
BONUS #1
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Career Coaches’ Business Start-up Checklist by Marcia Bench. I want to save you time on getting your business started…so I’m including my start-up checklist including all the steps you need to take to get your business started. (A $49 Value) |
BONUS #2
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Career Coaching for Today’s Workforce. I’ve gathered the best of my articles on career coaching – including some not generally available – into an invaluable resource. (A $97 Value.) |
BONUS #3
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FREE Career Infopreneur Success Roadmap. Marcia’s new book, Career Infopreneur’s Success Roadmap, will be included with yoru kit, along with a copy of the 11 x 17 Roadmap handout. (Value $199) |
So How Much Will I Invest?
$1000
While I could indeed charge $1,000 per kit, I truly want this material to be available to any career professional who wants to learn how to break though and become successful. The world of coaching and marketing is complex; you need a guide (or better yet, guides) who can show you the proven ways to succeed. That’s what Career Coaching Boot Camp is all about. So I’m not even going to charge you for the training itself – I want you to come! (My advisors are still shaking their head, but hey, it’s my business right?)
That’s why instead of asking $1,000 for this invaluable information…
I’ve locked your investment in at just $397.
Here’s a suggestion: instead of thinking about the cost – read back through the 5 key benefits you’ll get above and ask yourself; What is this material WORTH to me? How could it increase my income and quality of life in the next 12 months?”
Best of all, your investment in this one-of-a-kind program is protected by my total-satisfaction guarantee.
You Can Still Purchase the Home Study Program!
We have prepared just 95 copies of the Home Study Version of this program. You can still get the DVD’s and workshop manual for the event (the whole Home Study Course) for $497 $397 this week only! Click here to obtain materials only
Why Other Career Coaches
Rave About Our Events
This is the first time we ever offered a live Career Coaching Boot Camp! And we are so excited to see the success stories that come from you as you apply what you learn in this event.
Our telesummits have been raving successes - here's what a few of the participants have said:
This has been an amazing learning experience! Thanks to you and your wonderful team for organizing such an excellent event.
Marlene A. Gravlin
Sr. Talent Development Specialist, Medtronic
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Thank you so much for organizing and sponsoring this event! I am so grateful for the learning opportunity; it was just what I needed to jumpstart my coaching practice. As well, I appreciate all of the hard work you and your team put into the Telesummit. Having held world wide planning sessions in my prior career, I know the extent of the planning and coordinating that went into (and continued to go into during) the event.
Pamela Hill, Career Coach
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It was tremendous learning opportunity for a student coach like myself who has not been in the career coaching business before. All the sessions were very mindfully arranged and the speakers were a pleasure to hear from. The live laser coaching session instantly boosted up my coaching confidence level from 10 to 90!
Shweta Khare, Career Coach
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To your career coaching success,

Marcia Bench
I'm ready to get started! 
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