Discover Your Niche:
Using the GEMS™ System by Marcia Bench
(Volume 2 of 3 in Practice-Building for Coaches Series)

Are you a new coach struggling to decide what kind of coaching practice you want to build? Or what to name your business and your web site? Your confusion can end here! You’ll discover how to do this and much more with seasoned marketing and practice-building expert Marcia Bench.

Our proprietary GEMS(tm) system -- Generating and Executing a Marketing System that Works! -- will help you discover:

• What marketing is
• How to save you time and money in your marketing
• Where the dollars really are (the answer will surprise you!)
• What a personal brand is – and how to establish yours
• Why you need more than one target market, and what the ideal number is
• Make your services irresistible through compelling product/service mix
• Who your “competitors” are – and how to set yourself apart from them
• Low- and no-cost strategies to test your products and services in the marketplace
• How to avoid the 10 most common marketing mistakes
• Key elements of a vision statement that will turbo-charge your progress
• How to tap into the universal Law of Attraction to build the practice of your dreams
• Sales strategies for coaches
• ICF Ethical Standards and Coaching Core Competencies that pertain to client relations
• And much more!

Also includes the GEMS™ System Workbook containing exercises that complement each of the 12 chapters in the book to help you put into practice now what you’ve learned!

High Flight Press 2003, ISBN 0-9724955-6-8

Retail Price: $18.95