Fill Your Practice:
Building Your Marketing Machine
by Marcia Bench
(Volume 3 of 3 in Practice-Building for Coaches Series)
If you are a new or established coach who is dedicated to being successful, you know you need to market. And you have heard that the internet can help you build passive income streams and drive clients to you. But how do you do it? You’ll discover how to do this and much more with seasoned marketing and practice-building expert Marcia Bench.
Includes easy-to-implement content in such topic areas as:
- Six primary marketing strategies – and which are proven to help you build higher revenues faster than most other coaches
- A “ladder of trust” that makes your services irresistible to your ideal clients
- How to get clients coming to you – so you spend less time marketing!
- Key elements you need in your web site – and how to optimize it for more traffic
- How to develop a winning seminar topic and content – and become a national or international expert within months
- Keys to leading and marketing teleclasses that put money in your pocket and expand your client base
- Step-by-step process of launching a successful ezine and effortlessly building your subscriber base
- Writing your book: why you need to, how to find an agent, whether to self-publish, and how it can lead to more clients
- Over 30 tips on building a referral-based practice, and templates to accelerate your results!
- Tips to getting media coverage for your practice – and how to use it to your advantage
- How an affiliate program and other techniques can create passive streams of income for you, allowing you to earn more than you can bill through coaching!
- Checklists and templates to track your progress toward your marketing goals
- Multiple strategies to expand your practice and fill it to the level you desire
- And much more!
Includes dozens of internet resources and the GEMS™ Workbook to help you build the practice you’ve been dreaming of, quickly and easily!
High Flight Press 2003, ISBN 0-9724955-7-6
Retail Price: $18.95 
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