Launch Your Practice:
Start-up From A to Z by Marcia Bench
(Volume 1 of 3 in Practice
Building for Coaches Series)
If you’re new to coaching, you may have many questions about how to get started. Is coaching right for me? Should I incorporate? What business skills do I need? How do I protect my ideas and customer list? Do I need a business plan? These questions and many more are answered in this handy resource book on the “nuts and bolts” of starting a successful coaching practice. You’ll learn the secrets of success from seasoned marketing and practice-building expert Marcia Bench.
Includes practical content in such topic areas as:
- Trends in coaching and infopreneuring – and a self-assessment to determine if coaching is right for you
- Your business plan template – and how to know if you need one
- Checklists for the start-up process including location, permits and licenses, insurance, banking, merchant accounts, shopping carts, internet tools and software, vanity 800 numbers, web hosting, and more
- How to find start-up capital if you need it
- Pros and cons of home offices – and whether it is right for you
- Legal tips and traps in forming and managing your business: is the new LLC right for your practice?
- How to protect your intellectual property –copyright vs. trademark, when to use a nondisclosure or confidentiality agreement, protecting your customer list and other proprietary ideas, and more
- Setting your fees – including a formula to guarantee your billing rate will not only meet your business’ needs but your personal needs as well
- Financial projections and accounting for the beginner – with templates
- Proposals that get you the contract – with contract forms you can use now!
- How to optimize legal tax deductions from your business
- Legal requirements for working with contractors and employees when you’re ready to expand
- And more!
Don’t find out too late that you did it wrong! Use this step-by-step resource guide to get your practice built on a solid foundation – the beginning of your financial and professional future! Includes dozens of exercises, checklists, and tools to help you customize the content to your practice.
High Flight Press 2003, ISBN 0-9724955-5-X
Retail Price: $18.95 
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